Searching optimization

Search optimization contributes to the site visibility in the search systems which leads to the steady increase in purposeful site visitors. Optimization measures include working on inner factors such as keeping the text and page marking up to the determined needs, improving the text quality and volume on the site and optimization of the site structure navigation and internal references, as well as on external factors, such as references exchange, registration in different catalogues and other measures which promotes the resource and its being referred to.

The job consists of two stages, the first one is search audit, and the second one is the site promotion.

Search audit suggests:

• Sorting out the competing sites in the same realm and analyzing the causes of their success.
• Making a list of seller’s inquiries (a semantic core) in order to cover most of the Internet audience (250—2000 inquiries).
• Working out guidelines on the optimization of the pages and site structure.

The support of the website searching engine includes:

• Constant attention to key words and constant monitoring of the website position according to the key inquiries.
• Increasing the site’s popularity through rendering texts to locate new references.
• Increasing the site authority in the search engines.
• Regular analysis of the competitors’ activities.
• Working with texts including creating headlines and descriptions of the new pages, and correcting the texts basing on the results of the searching systems traffic analysis.